About Now What
Meet Amanda Duff, M.S., SHRM-CP
Leadership Coach | HR Consultant | Career Transition Expert
With a master’s in Human Resources and SHRM‑CP certification, Amanda Duff has spent over ten years shaping people strategy and coaching driven professionals to achieve career and organizational success.
From Corporate Leader to Strategic Consultant
Amanda began her career at EY as a tax accountant, where she discovered her true passion: helping people grow within complex organizations. That passion led her to HR leadership roles, including Senior Director of People Operations, where she refined her strengths in process design, leadership development, and team dynamics.
Now What: Founder & Growth Architect
At Now What, Amanda partners with both organizations and individuals navigating pivotal transitions:
Business clients: optimizing HR systems, performance reviews, acquisition support, and leadership alignment.
Individuals: coaching clients through career shifts, leadership growth, burnout recovery, and confidence-building.
Her coaching style blends emotional intelligence, practical strategy, and genuine empowerment to meet each client where they are, and move them where they want to be.
Why Work With Amanda?
A decade of HR leadership in corporate and consulting settings
Certified and credentialed: M.S. in HR, SHRM‑CP
Track record with senior leaders and teams in dynamic industries
A human-centered, practical approach that meets people where they are
Custom HR Solutions for Your Needs
Our Services
At Now What HR, we deliver results-driven solutions for businesses and individuals
Leadership Coaching
Recruiting Optimization
Performance Review Process Design
HR Acquisition Consulting
Audit & Compliance Reviews
For businesses, we specialize in creating tailored HR strategies that align with your goals. Whether it’s optimizing processes, supporting leadership development, or ensuring compliance, we understand your unique needs and deliver practical, actionable results.
For individuals, whether you’re navigating career transitions, developing leadership skills, or seeking personalized coaching, we provide the guidance and tools to help you succeed. Think of us as your mentor on call, empowering you to reach your full potential.
From Side Hustle to Full Hustle: The Entrepreneurial Journey
Amanda Duff sat down with Shannon McLay for a Martinis and Your Money podcast all about turning a side hustle into a full-fledged business.
In this episode, Amanda shares her journey of launching an HR consulting business—an unexpected but fulfilling process. From helping small businesses with HR policies to offering career coaching, Amanda discusses the ups and downs of building a business while balancing life.
Whether you’re curious about side hustles or thinking about launching your own, this episode is packed with valuable insights and inspiration you won't want to miss!
“We recently connected with Amanda Duff and have shared our conversation below.
Hi Amanda, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
I get my resilience from knowing that, at the end of the day, the only person I can truly rely on is myself…”
Meet Amanda Duff
From Corporate Professional to Conscious Consultant
For years, Amanda Duff’s ambition was measured by titles, influence, and high performance in the corporate HR world. But after reaching the top of the ladder, she realized something essential was missing: sustainability… So Amanda did something radical. She walked away—not from ambition itself, but from the outdated definitions of success that no longer served her…